 Vietnamese firms promote coffee and food at India trade fair |
The event is organized by the India Trade Promotion Organization under the Ministry of Commerce and Industry in cooperation with the Ministry of Food Processing Industries.
This year’s exhibition covers about 125,000 square meters and features nearly 1,800 exhibitors, including around 155 international participants from 17 countries. Over four decades, AAHAR has developed into one of the most influential trade exhibitions for the food processing and hospitality sector in Asia.
At this year’s fair, several Vietnamese companies are presenting products including coffee, processed foods and fruit-based beverages. Participants include Trung Nguyen Legend, FES Group and Nam Viet Food and Beverage JSC. The Vietnamese booths drew interest from visitors and business partners.
Notably, Trung Nguyen Legend, a leading Vietnamese coffee group with more than 30 years of development in the Buon Ma Thuot coffee region, introduced several product lines under the Trung Nguyen, G7 and Trung Nguyen Legend brands.
Among the highlights is its “Zen Coffee,” developed around a philosophy of enjoying coffee associated with calmness and mindfulness in daily life.
Introducing “Zen Coffee” in India, the birthplace of meditation traditions, was seen as a distinctive highlight that helps promote Vietnam’s coffee culture and the message of a balanced and mindful lifestyle promoted by the company.
Meanwhile, FES Group attracted attention with its Café Pho instant coffee, aimed at introducing Vietnamese coffee culture and expanding its presence in the Indian market.
The booth of Nam Viet Food and Beverage JSC also captured interest with natural fruit-based beverages rich in vitamins and minerals.
According to participating companies, participation in AAHAR 2026 offers opportunities to connect with partners, find customers and promote brands in one of the world’s largest and most dynamic markets.