Under the agreement, STB, Vietnam Airlines, and SDC will invite celebrities, media, and influencers (KOL) on co-sponsored tours to promote their offerings and services. Vietnam Airlines will also feature a series of articles on Singapore and Sentosa in its in-flight magazine “Heritage”, and introduce a new “Boarding pass privileges” program for Vietnamese travellers to Singapore.

Other initiatives in the agreement include in-flight promotions, hosting familiarization (FAM) trips for industry partners, and participating in international tourism fairs.