In a complaint filed this week, the attorneys general of 33 states including California and New York said Meta, which also operates Facebook, repeatedly misled the public about the dangers of its platforms, and knowingly induced young children and teenagers into addictive and compulsive social media use. 

Children have long been an appealing demographic for businesses, which hope to attract them as consumers at ages when they may be more impressionable, and solidify brand loyalty.

For Meta, younger consumers may help secure more advertisers who hope children will keep buying their products as they grow up. 

But the states said research has associated children’s use of Meta’s social media platforms with “depression, anxiety, insomnia, interference with education and daily life, and many other negative outcomes.” 

Meta said it was “disappointed” in the lawsuit.

Meta, TikTok and YouTube already face hundreds of lawsuits filed on behalf of children and school districts about the addictiveness of social media.