Cat Ba is named among 10 friendliest cities in Vietnam for 2023 by Booking.com.

The ranking is based on more than 240 million verified reviews from travelers who use Booking.com.

This is the first time that the northern town has been named in the list after surpassing Mui Ne in the south central province of Binh Thuan to win the title.

Specifically, when assessing satisfaction with accommodation facilities Vietnamese tourists gave the highest score for friendly staff of 8.9. This was followed by comfort at 8.7, cleanliness of 8.7, and location position at 8.7.

Rounding off the list of the top 10 friendliest cities and localities in Vietnam in 2023 include Phong Nha in Quang Binh, Ninh Binh and Hoi An in Quang Nam, Hue in Thua Thien - Hue, Mai Chau in Hoa Binh, Tuy Hoa in Phu Yen, Con Dao in Ba Ria - Vung Tau, Dong Hoi in Quang Binh, and Sa Pa in Lao Cai.

This year also saw the Traveller Review Awards honour 1.36 million accommodation service suppliers around the world in terms of hospitality level, including more than 10,000 in Vietnam.