(VOVworld) - Australian trade officials are calling on food exporters to step up promotions in Vietnam to benefit from the growing market. The Australian Associated Press (APP) on February 22 quoted Janelle Casey, Australia 's acting senior trade commissioner for Vietnam, as saying that retailers and food outlets in Vietnam need high-quality international products to meet the local demand.


Vietnamese consumers are increasingly aware of health and wellness issues and are paying greater attention to the quality and safety of food – key factors that are driving change in consumption patterns. She said local restaurants and importers are keen to access more Australian-grown food and imported beverages, and that Australian products have a high-quality reputation in Vietnam.
Tech products shipped from Vietnam to Australia are also on the rise. Trade data showed that Australia has become a key target market for Vietnam’s fast growing mobile phone exports, with sales growth of more than 30 percent in 2015.