Hoi An city in the central province of Quang Nam attracts tourists for its ancient ambience and unique architecture. (Photo: Shutterstock/Judyta Jastrzebska - Hoi An ancient town by the Hoai river)

Travel+Leisure says: “The city has a nice atmosphere, being right on a river.” (Photo: Shutterstock/Tang Trung Kien)

Hoi An is seen as one of the safest cities in the world. (photo: Shutterstock/Tang Trung Kien - Hoi An pedestrian street)

An ideal shopping place (Photo: Shutterstock/CCinar)

Local markets sell a range of food. (photo: Shutterstock/steve estvanik)

Hoi An is also selected one of best street food places in the world. (Shutterstock/Tang Trung Kien)

The night market in Hoi An (Shutterstock/newroadboy)

Round-basket boat is an amazing tour in Cam Thanh village (photo: Shutterstock/Hien Phung Thu)

Go fishing with local fishermen is also an interesting tourist experience.

After a day of shopping, experiencing local life, and enjoying local food, it's great to relax by the beach. (Photo: Shutterstock/Chris Howey)

The Travel+Leisure site also points out that Hoi An is home to a number of friendly people who are eager to share their city with guests.Shutterstock/saravutpics)