SAPO is one Vietnam's Top 100 Trusted Products and Services in 2022. (photo: sapo.vn)

As a multi-channel sales management platform, SAPO helps businesses and retailers sell their products on many different channels, in ‘brick‑and‑mortar’ stores and on websites, Facebook, and e-commerce platforms. It helps  business owners in management of goods, inventory, and orders in one system.

Many SAPO users, who are businesspeople and small traders, said that in the past, they managed their businesses with the Excel application and with books, which was very time-consuming and required more human resources.

Now that, with SAPO, many problems have been solved.

“It offers a lot of convenience. First, the inventory management is very flexible because we sell our products both online and offline. When customers buy goods at a store, the inventory data will be updated. For online customers, wherever I am, I only need a device with an internet connection to immediately check the sales and manage activities of employees,” said a user of SAPO

Another SAPO user said: “Since I used SAPO, my livestream and online sales have been much easier. All comments and inbox messages by customers on different platforms go to SAPO. During the livestream process, customers only need to comment with the predetermined syntax, the software automatically receives the orders and sends messages to the customers.”

Vietnam’s retail industry is growing steadily thanks to the rapid development of the 4th Industrial Revolution. Vietnam now has more than 3,000 convenience stores, 8,000 big markets, and about 2.2 million retailers. Trading activities have now available on multi-channels with more technology applications for tracking management and distribution.

SAPO multi-channel sales platform (photo: sapo.vn)

Nguyen Minh Quy, co-founder of SAPO Technology Joint Stock Company, said: “Shop owners are willing to apply management software to their daily activities to manage inventory, sales, employees, and customer care. The trend of multi-channel sales is becoming increasingly popular. Many new sales platforms have been created. SAPO software helps businesses and household traders reach more new customers.”

Vietnam there are currently several popular brands of sales management software, such as KiotViet, Maybanhang, and Suno. But SAPO’s advantages suit many different models of shops, stores, and wholesale and retail chains for a diversity of products including fashion, cosmetics, groceries, food, toys, flowers and gifts, construction materials, books, mother and baby items, and medicine. By the end of August, more than 190,000 businesses and shop owners have used SAPO, making it the most popular multi-channel sale management platform in Vietnam.

SAPO has been honored with many technology awards including Make in Vietnam, Sao Khue, Pioneering Technology Solutions, and Vietnam Digital Technology, and many others.

Experts say Vietnam aims to become an export economy but domestic consumption maintains its important role. The retail market makes up a large proportion of the total national GDP. Investing in retail is investing in the future of the economy. Vietnam’s middleclass is expanding at the fastest pace in the Asia-Pacific region. More than half of Vietnam’s population is of working age, which has the greatest consumer demand, determining the consumption trends. The retail industry has become increasingly attractive, creating many playgrounds for startup businesses.

SAPO Technology Joint Stock Company desires to make the retail business in Vietnam easier, says Trinh Tien Binh, Director of Hanoi Sales Division of SAPO Technology Joint Stock Company, said: “In the coming time, we will continue to focus on developing technology and microservice-based applications, and used-based and internal customer-based data platforms. SAPO will open more branches, develop human resources, launch new versions based on the existing application platforms to make it easier for customers to use and expand their business in the most effective way.”

With a vision of becoming an innovative ecosystem to help all retail businesses have the opportunity to access the knowledge of the 4th Industrial Revolution, SAPO Technology Joint Stock Company has determined its mission is to contribute to digital transformation in Vietnam.