Illustration photo: Pham Hau/VNA

E-commerce accounts for over 60% of Vietnam’s digital economy, while a significant chunk of the remaining 40% share is captured by ride-hailing and online media.

In addition, the country’s digital economy is estimated to reach 220 billion USD by 2030, portraying ample opportunities for global investors. Projections indicate that Ho Chi Minh City and Hanoi will develop to become significant hubs.

As per IMARC estimates, Vietnam’s e-commerce industry is projected to exhibit a CAGR of 28% from 2025-2033. 

There are seven factors that makes Vietnam attract global attention. They are high growth potential, favorable investment climate, strategic location, economic stability and expanding middle class, government support for digital transformation, regional hub for trade, and skilled workforce, according to the market research company.