Chairman and CEO of AEON Retail Furusawa Yasuyuki (Photo: VOV-Tokyo)

This is the first time the event is being held simultaneously in four Asian countries. It is held in collaboration with the Hanoi People’s Committee and retail giant AEON Group.

The event is taking places across 360 AEON shopping malls and stores in Japan with the theme “themed “Experience Vietnam’s Beauty with all five senses – Cuisine, Culture, and Tourism,” where hundreds of product lines spanning processed foods, seafood, textiles, household goods, and healthcare are being showcased. Vietnamese pho, bun (vermicelli), banh mi, and street foods are also being served fresh at AEON supermarkets’ in-store kitchens.

Vietnamese products on display in a Japanese store. (Photo: VOV-Tokyo)

Meanwhile, Vietnamese bananas, mangoes, longans, lychees, dragon fruits, dried noodles, dried fruits, frozen seafood, among other product categories are the highlights at AEON supermarkets in Malaysia, Hong Kong (China), and Cambodia.

According to Chairman and CEO of AEON Retail Furusawa Yasuyuki, the Vietnamese Goods Week at AEON will introduce high-quality Vietnamese products to Asian consumers and allow them to gain a deeper appreciation of Vietnam’s culture and rich culinary traditions.