Vietnam to promote trading with EU via Amazon (Photo: An Hieu/VNA)

André M. Aslund, CEO of Germany’s Vorwärts Company and an expert in e-commerce and marketing strategy, gave his advice about the online shopping trend to participating businesses. He said the quality of textile products in Vietnam closely matches EU customer demand. There’s a great opportunity for Vietnamese enterprises to sell their products directly to EU customers on Amazon, he said. Ms. Hoang Ngoc Anh, Vice Secretary General of Vitas, said online trading provides large numbers of customers and low overhead costs: “Amazon is a large and credible online trading website. Enterprises need to understand all the legal regulations and trading barriers experts have warned about. They also need to be aggressive in applying IT and advertising their products to the consumers.”