|International conference on Vietnam's pepper industry (Photo: VOV)
Phu said Vietnam remains the world’s largest pepper producer and exporter, with exports this year estimated at 220,000 tons, accounting for 55% of the world’s total pepper production.
Although it has asserted its position in the global market, it needs specific solutions to maintain its advantage, he said.
|Delegates visit the stalls displaying pepper products. (Photo: VOV)
“First, Vietnam needs to conform to international standards. Second, it’s necessary to apply technologies to production management, tracing of origin, and customer information that will be used for marketing. Third, a strategic direction is needed for rebuilding its image, strengthening its presence in key markets, and measuring the effectiveness of new products in high-end markets,” said Phu.