Illustratrative image. (Photo: congthuong.vn)

Eurocham attributed this result to Vietnam's resilience in the face of global economic uncertainty, further solidifying its position as a leading regional trade and investment hub.

The survey revealed that 42% of European business representatives in Vietnam have a positive outlook on the current business climate, while 47% anticipate positive conditions in the next quarter. 56% predict an improvement in Vietnam's macroeconomic outlook during the first quarter of 2025.

The report's most striking finding is that 75% of surveyed business leaders would recommend Vietnam as an investment destination. This underscores Vietnam's increasing recognition as a strategically important investment hub in Southeast Asia. 

EuroCham Vietnam Chairman Bruno Jaspaert said Vietnam's positive investment climate is creating new opportunities for European businesses, particularly in technology, manufacturing, tourism, and renewable energy. With sound policies, infrastructure upgrades, and improvements to the business environment, Vietnam will continue to attract investment and drive sustainable growth in the coming years.

According to Thue Quist Thomasen, CEO of Decision Lab, the survey shows a growing positivity among European businesses toward Vietnam as a destination for investment. A majority of businesses plan to expand their operations in Vietnam. About a quarter of businesses are considering cooperations with Vietnamese manufacturers or service providers, and more than a fifth of businesses intend to increase their presence in Vietnam. Another 30% of businesses plan to boost import/export activities and/or relocate production to Vietnam to leverage its trade advantages.