Long An officials visit stalls displaying Vietnamese high-quality rice at the festival

The week-long event aims to introduce and promote the potential and advantages of Long An province and the Mekong Delta region in terms of economy, culture, and social affairs.

It also allows domestic and foreign organisations, businesses, and investors to seek cooperation opportunities.

The logo of Vietnam's rice brand (Photo VNA)

Nguyen Van Duoc, Deputy Chairman of the provincial People’s Committee, said: “Vietnam is the world’s second largest rice exporter. Each year Long An produces 2.8 million tons of rice. We hope that following this festival and the announcement of the logo of Vietnam's national rice brand, Vietnamese rice will be known more widely around the world and contribute more to national development, and boost farmers’ incomes.”

The festival will include Vietnamese rice logo contest and workshops on climate change adaptation and rice brand development.