(Illustrative photo: VOV)

The festival with the theme “Arabica, Son La Coffee - the flavor of the northwestern mountains and forests”  will feature a coffee gala, a farmers' competition, the inauguration of investment projects in coffee and Cascara tea production in Son La province, and a business connection conference.

Vuong Van Hai, Chairman of the Son La Provincial Coffee Association, said, "Son La is one of the leading coffee production provinces in Vietnam, and is dedicated to cultivating specialty coffee, high-quality coffee, and certified coffee. The first Coffee Festival aims to honor coffee growers and producers while promoting Son La’s coffee products, culture, and people."