Vietnam was the only Southeast Asian nation listed in the top 10 destinations with the highest growth worldwide, according to the Vietnam National Administration of Tourism.

Vietnamese localities receiving the most searches were Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang and Hoi An.

The biggest sources of search about Vietnam’s tourism include the US, Japan, Australia, India, and South Korea. India and Australia posted strong growth potential, as airlines have recently restored and expanded flight routes connecting Vietnam and the two countries.

In the first five months of this year, Vietnam welcomed nearly 4.6 million foreign visitors, achieving 57.5% of its 2023 target.