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Samsung unveils new foldable smartphones, seeking to keep lead in growing market

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(VOVWORLD) - Samsung Electronics unveiled its latest high-end foldable smartphones on Wednesday, keeping prices at the same level as last year's in a bid to cement its leadership in an expanding niche market. 

Samsung unveils new foldable smartphones, seeking to keep lead in growing market - ảnh 1A Samsung Electronics' Galaxy Z Flip 4 foldable smartphone is seen in this undated handout provided by Samsung Electronics. (Photo: REUTERS)

The smartphone maker priced its clamshell Galaxy Z Flip4 at 999.99 USD and the 5G-enabled top-line Galaxy Z Fold4 with a 7.6-inch main screen to start at 1,799.99 USD in the United States, the same as the launch prices of last year's models. 

The Galaxy Z Flip4 and Z Fold4, as well as its latest earbuds, Galaxy Buds2 Pro, will be generally available starting August 26 in select places such as the United States, parts of Europe and South Korea. 

Samsung held a 62% market share in foldable smartphones in the first half of 2022, followed by Huawei and Oppo. 

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