Taking place from May to November, the program offers unique tourism products, high quality services, and attractive promotions.

Quang Nam will offer tourism packages at preferential prices that give tourists many options, including Hoi An ancient town, My Son sanctuary, and Cu Lao Cham-Hoi An World Biosphere Reserve.

This year's program will offer nature travel packages, trips to the hamlets of the Co Tu and Ca Dong ethnic minorities, and treks to high mountain peaks like Dinh Que-Tay Giang.

Nguyen Thanh Hong, Director of the provincial Culture, Sports and Tourism Department, said that the program promises to give visitors new, interesting experiences, especially during the upcoming holiday on April 30 and May 1.

"The program will promote businesses’ brands and tap visitor markets, contributing to the sustainable development of Quang Nam’s tourism sector," said Hong.

Since the beginning of this year, Quang Nam has received 1.7 million visitors, 1 million of them foreigners, up 36% from last year.