The activity was aimed at promoting Vietnam’s tourism to 20 international travel companies from France, UK, Belgium, and Luxembourg. Ambassador to Belgium and Luxembourg Pham Sanh Chau introduced photos of Vietnamese scenery and tourist attractions. Travel company representatives said Vietnam’s beautiful scenery and friendly people impress many tourists from Europe. Peter Van Kerckhove, chairman of Belgium's VK Group and direct investor of Amanoi resort in Ninh Thuan province, affirmed the potential of Vietnam in developing a high-end resort model.