The Japan Trade Promotion Organization (Jetro) held a press conference to announce the survey on the current state of Japanese businesses investing abroad in fiscal year 2025. (Photo: Finance Magazine)

This is the highest level recorded in the past 15 years and the first time in five years that Vietnam’s profitability rate has surpassed the ASEAN average.

The consecutive rise over the past two years reflects a significant improvement in business performance.

Nearly 60% of Japanese companies in Vietnam plan to expand their operations over the next one to two years, driven by growing domestic demand and export opportunities.

However, businesses continue to call for stronger and more decisive administrative reforms to further improve the business environment.