Foreign visitors at Hoi An ancient city (Photo: dulichvietnam.com.vn)

Around 11 million foreigners spend their holidays in Vietnam during January-August, with visitors from Asian markets accounting for the lion’s share at 78 percent. The US has been responsible for a major uptick in the tourism market of Vietnam. Some 93 million US travelers spent 245 billion USD on their foreign tours in 2018. Among the nearly 9.3 million visitors to the Asia, 680,000 chose Vietnam for their holidays. According to the Vietnam National Administration of Tourism (VNAT), there is huge potential for Vietnam to tap into the US tourism market, especially after VNAT General Director Nguyen Trung Khanh led a delegation to promote tourism at the American Society of Travel Advisors (ASTA) Global Convention 2019 in the US from August 23-27.