The "High Quality Vietnamese New Year's Market" session goes online (Photo: My Phuong / VNA)

Part of the “Go Online” project, the site is a trading platform for all Vietnamese products that have earned the “High-quality” designation. Each business has a virtual store on the site in which to promote their goods. Consumers buy directly from the sellers.

Huynh Quang Hien, Operations Manager at the Center for Business Studies and Assistance, said, "We help enterprises with digital transformation and promoting their products. Not all high-quality enterprises are good at digital marketing and customer support."

The site’s first online trade fair, at hvnclc.chophienonline.vn, will take place from this Saturday until February 5, selling products for Tet, Vietnam’s Lunar New Year holiday.