Tokopedia is considered the largest e-commerce marketplace in Indonesia. (Photo: Tokopedia)

This is the second time ASEAN member countries have organized an ASEAN Online Sale Day, an initiative first proposed by Vietnam in 2020.

The annual event promotes international e-commerce to help small and medium-sized businesses publicize their products and survive the COVID-19 pandemic. The event was advertised in advance by e-commerce platforms and applications like Shopee, Lazada, Zalora, and JD.

A recent Lazada report said 52% of sellers in Indonesia, the Philippines, Thailand, Vietnam, Malaysia, and Singapore saw high revenue growth in the first half of 2021, and 70% expect that growth to increase by 10% in the third quarter.