An extravagant wedding of an Indian billionaire’s family involving 700 guests held in Da Nang in 2019 (Photo: Quynh Chi)

India is one potential market Da Nang is targeting, with a focus on combining tourism and wedding planning.

Da Nang recently signed a cooperative agreement with IndiGo Airlines, India's largest passenger airline, with half of India’s market share.

In August, Da Nang will organize a promotion program in India and invite India’s FAM delegations to visit Da Nang in the fourth quarter of this year and the first quarter of next year.

A familiarization trip, or FAM for short, is a trip designed for traditional media, social media influencers, and bloggers to learn about a destination, a tourism operator, a hotel chain, or a tourism board, and sometimes, all of the above.