(Photo: VNA)

A memorandum of understanding was signed on Monday by Vice Chairman of the Hanoi municipal People’s Committee Ngo Van Quy and Sunita Rajan, Senior Vice President of Asia-Pacific Advertising Sales at CNN International.

The Formula 1 Grand Prix, Vietnam’s first ever F1 race, will be the spotlight of the 2020 promotion plan to lure more tourists to Hanoi. In 2021, the channel will focus on major sports events in Vietnam: the F1 race and Southeast Asian Games. By 2022, CNN will introduce Hanoi and Vietnam as an innovation center of the world. By 2023-2024, the future of Hanoi will be featured as a gateway to Vietnam with a selection of criteria for Hanoi to integrate with future cities globally.

CNN will produce 30-second clips introducing the F1 race and Southeast Asian Games 2021, dozens of 60-second clips, a series of 30-minute special television programs, and articles on “Hanoi – Three Generations” and “Hanoi – Future City”.

They will be broadcast on television, digital platforms, and CNN social media targeting Asia-Pacific, Europe, the Middle East, North America, and South Asia.