Illustrative image (Photo: congthuong.vn)

According to the provincial People’s Committee, the festival aims to promote the Buon Ma Thuot coffee brand and develop Vietnam’s specialty coffee, towards gradually turning Buon Ma Thuot into a global coffee centre.

With a scale larger than that of the previous editions, this year’s festival will feature 18 official activities and some response activities of localities.

There will be some new activities such as a video-making contest to popularise Buon Ma Thuot coffee, a musical performance, a festival of light, photo exhibitions, and a contest to make fine art products from coffee trees.