The awards recognize digital transformation efforts in exports and inspire Vietnamese businesses to seize the latest trends in global digital trade.

At the event, Director General Vu Ba Phu of the Vietnam Trade Promotion Agency (Vietrade) said: "The Vietnam Pavilion project has been implemented since 2023 by Vietrade and Alibaba to promote e-commerce in Vietnam. It is not just a virtual storefront, but an integrated trade promotion model, with strategies linked to nation branding, training programs, and comprehensive technical support from presales to aftersales."

The award ceremony is part of the 2025 Annual International Conference on B2B Online Export, with the theme "Empowering Vietnamese Products to Go Global." At the conference, a new initiative called “Performance Guarantee – New Guarantee” was introduced.

It aims to help businesses enhance their credibility and operational efficiency on B2B e-commerce platforms, and strengthen their digital transformation capabilities.