 (Photo: baophuyen.vn) |
A highlight of the program is a proposed expansion of night flights to Tuy Hoa airport. In collaboration with Vietnam Airlines, Phu Yen authorities are encouraging local accommodations to offer free or heavily discounted first-night stays for passengers arriving on these night flights, creating a cost-effective travel package.
Regional cooperation, especially with the Central Highlands and southeastern provinces, is being strengthened to attract high-spending tourists seeking weekend getaways or extended family vacations.
Mr. Dao My, Vice Chairman of the Phu Yen provincial People’s Committee, said: “We are reviewing all services, especially restaurants, hotels, and entertainment venues, to ensure a comfortable experience for visitors. We hope those who visit Phu Yen once will want to return.”
 (Photo: baophuyen.vn) |
This year Phu Yen is focusing on developing tourism products that reflect the local identity, such as tuna tours to explore Tuy Hoa’s fish market, observe tuna preparation, and sample fresh tuna sashimi.
The Sea Festival’s beach sports, street art, fashion shows, and music performances slanted toward younger tourists will portray Phu Yen as a modern, dynamic destination.
The Light Festival, taking place from July 4–6, will use 3D mapping technology at Nghinh Phong Tower to reenact the legend of Lac Long Quan and Au Co. The event will feature a light carnival and LED kite displays, blending culture with stunning nighttime visuals suitable for social media check-ins.
The Creativity Festival, from August 1–3, will also cater to the younger generation with tech showcases, fashion exhibitions, contemporary art, and a nighttime fun run through the streets of Tuy Hoa.
Phu Yen is also ramping up its digital communication efforts with online check-in photo contests, livestreamed experiences, and a digital tourism map that will make it easier for visitors to get information and personalize their travel plans.
Phu Yen, with its natural beauty, rich culture, and unique products, is emerging as a competitive new tourism destination in the central coastal region.