Covering over 130,000 square meters, the fair is expected to attract around half a million visitors daily. Dubbed the “Fair of Six Bests,” the event boasts unparalleled scale, modernity, diversity, quality, engagement, and promotional appeal.
It features a wide range of sectors, including heavy and light industries, cultural industries, science and technology, agriculture and processed foods, consumer goods, logistics, and e-commerce.
Nearly 80 international booths add a distinctive highlight, helping promote Vietnamese products and services to regional and global supply chains.
Nguyen The Sy Quy, Market Director of VISSAN Company, said: “This is Vietnam’s largest fair our company has participated in this year. We’ll bring along over 300 processed products and 150 fresh items. Our goal is to introduce our brand, expand our customer base, and develop new domestic and international distribution channels. With such a large and beautifully designed exhibition space, this fair offers an excellent opportunity for all participating enterprises.”
The 2025 Autumn Fair is also a key link in the Government’s long-term domestic trade and export promotion strategy.
Trinh Kim Thu, CEO of MD Queens JSC, said: “Our products and team are fully prepared. The Fair has strict participation standards and we’re proud to showcase high-quality, certified goods.”
The fair is organized into five thematic zones, each reflecting a different facet of Vietnamese culture. The “Prosperous Autumn” corner showcases products in industry, trade, and services; the “Family Autumn” corner features consumer goods, strong national retail brands, home décor, and construction materials; the “Autumn of the Vietnamese Land – Colors and Fragrance of Autumn” promotes signature local specialties from across the country; the “Essence of Hanoi’s Autumn” highlights the capital’s representative industrial and commercial products, OCOP items, and traditional handicrafts alongside creative miniature displays; and the “Essence of Vietnamese Culture” introduces and commercializes products from 12 cultural industries.
Each space is designed as a miniature “autumn landscape,” blending product exhibitions with art performances and cultural exchanges. The fair also includes 50 booths from travel and tourism businesses, offering special tour packages and exclusive promotional programs.