Since it was launched in November 2019, the "River in a pond" fish farming model of the Hai Dang Aquatic Cooperative in Thanh Son commune, Kim Bang district, has improved the quality of its fish and fish-based products which have been well received by customers.

Recently, thanks to the digital transformation of sales on e-commerce platforms, Hai Dang products are reaching more markets nationwide. Each month the Cooperative welcomes 100 new customers.

Nguyen Van Hieu, the Cooperative’s Director, said their stable sales and revenue growth have created jobs for many local people.

“By selling our products are on e-commerce platforms, we can reach more customers. The number of customers and the amount of sales have grown significantly,” Hieu told VOV, adding, “Local authorities, departments, and sectors have helped cooperatives boost digital transformation to reach more customers thus generating more jobs, improving income for local people, and contributing to local development.”

Thanks to using e-commerce platforms, the Lien Kiem ceramics production facility in Quyet Thanh pottery village, Kim Bang district, has gained a firm position in the market, said Lai Tuan Son, the facility’s owner.

“Thanks to boosting sales and marketing on social networks and e-commerce platforms, Lien Kiem ceramics has attracted many new customers. Costs concerning sales, warehouse and management have dropped significantly compared to using traditional sales methods,” said Son.

At the Minh Duc Herbal Company in Cong Ly commune, Ly Nhan district, cordyceps mushrooms are grown indoors using an air-conditioning system.

Digital technology has been used to automate the management of mushroom production, ensuring better quality. Minh Duc’s cordyceps mushrooms have been certified as a 3-star OCOP product.

The Muc Dong Agricultural and Service Cooperative in Duy Tien district has been applying digital technology to production, management, and sales, thus saving labor and costs, boosting production, and improving product quality.

Tran Ngoc Tu, the Cooperative’s Director, said that they are applying digital transformation to dairy products and to promotion and communications on Fanpages, Zalo, or Facebook to deliver information about product origin, material areas, cultivation, production, and processing.

“Customers can scan a QR code or barcode to quickly trace the origin. If there is any change in information, we can quickly update the website,” Tu noted.

In traditional craft villages in Ha Nam, digital transformation is happening rapidly. By making the most of social networks to introduce and promote products, designing eye-catching business websites, diversifying information, and facilitating purchasing, digital technology has boosted the revenue of craft villages.

Ha Nam’s agricultural sector has built a traceability system for agricultural, forestry, fishery and food products. 300 agricultural products from 40 production and processing facilities are on the system.

Ha Nam has deployed two e-commerce platforms serving 70,000 agricultural production households.

Ngo Manh Ngoc, Deputy Director of the provincial Department of Agriculture and Rural Development, said, the agency has helped production facilities, households, and businesses expand their production lines, production areas, and markets.

“We also helped them in the transfer of technical advances through projects on agricultural production chains. This has increased farmers’ incomes and ensured the success of Ha Nam’s new rural building programs,” Ngoc added.

Through the efforts of individuals, cooperatives, and businesses in rural areas, combined with Ha Nam administration’s incentive policies and the integration of digital technology in production, trading, promotion, and consumption, craft villages have successfully harnessed the power of digital platforms, propelling the rural economy toward a thriving digital economy.