The ceremony saw 100 Tourism Week Ambassadors who are prestigious individuals in music, cinema, and beauty pageants to inspire green tourism.

Multiple activities will be held within the framework of the 7‑day event, including the Techcombank HCM City International Marathon, the launch of the districts’ new tourism products and the city’s travel stimulation program, the exploration of the city via doodle art and activities of tourism businesses and related service suppliers.

Visitors will also be treated to performances of folk arts, displays of calligraphy, and other cultural exchanges.