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YouTube in challenge to TikTok to give Shorts creators 45% of ad sales

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(VOVWORLD) - YouTube unveiled a new way for creators to make money on short-form video, as it faces intensifying competition from TikTok.

YouTube in challenge to TikTok to give Shorts creators 45% of ad sales - ảnh 1A YouTube logo seen at the YouTube Space LA in Playa Del Rey, Los Angeles, California, United States October 21, 2015. (Photo: REUTERS)

The Google-owned streaming service announced this week that it would introduce advertising on its video feature Shorts and give video creators 45% of the revenue. That compares with its standard distribution of 55% for videos outside of Shorts, and TikTok's 1 billion USD fund for paying creators. 

The internet's dominant video site has struggled to compete with TikTok, which has burgeoned to 1 billion monthly users.

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