Digital trade accounted for nearly 25% of the total value of global trade in goods and services, according to the 2024 report of UN Trade and Development (UNCTAD). Leading countries such as the United States, China, South Korea, and Singapore are speeding up digital trade strategies centered on data, digital platforms, and AI.

For Vietnam, digital technology and e-commerce are not only a trend but have become a new growth driver for exports, enabling Vietnamese businesses to directly reach global consumers, reduce intermediary costs, and increase brand value. The Vietnam Trade Promotion Agency has been supporting enterprises in applying digital technology to trade promotion and connecting with major domestic and international e-commerce platforms.

Vu Ba Phu, Director General of the Vietnam Trade Promotion Agency at the Ministry of Industry and Trade, speaks at the workshop (Photo: Xuan Lan/VOV)

Vu Ba Phu, Director General of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade, said: "Through the presentations and discussions, we will learn about practical experiences, technological solutions, and strategies for accessing both domestic and global markets. These insights will support Vietnamese enterprises in adopting effective digital approaches across production, marketing, and sales, strengthening the reputation of Vietnamese brands at home and abroad, and above all, pursuing sustainable growth driven by innovation and digital cooperation.”