A wide variety of farm produce is sold at supermarkets. (Photo: VNA)

The size of the market is 108 billion USD, and it is forecast to grow at 7.3 percent a year over the next five years, according to McKinsey&Company report in September 2019.

Recent studies show that Vietnam, with a high rate of smart device use, is seeing its retail market expand through rapid e-commerce growth. Political stability, an open and steadily growing economy, and effective coronavirus containment have made Vietnam an attractive investment destination. According to analysts, Vietnam has in hand a golden opportunity for massive FDI inflow that will strongly benefit its retail market.