The Ministry of Industry and Trade reported that 70 percent of Vietnam’s purchases via social media were made on Facebook this year. E-commerce in Vietnam is forecast to hit 10 billion USD by 2020, giving Vietnam a great chance to develop the digital economy. The UN E-Government Survey 2018 pointed out that Vietnam has jumped to the 88th out of 193 countries and territories in the e-government development index. Analysts have forecast that around 30 percent of Vietnam’s population will shop online by 2020, spending an average 350 USD per person annually.