Singer Jack. Photo by Thu Hong.

It beat "Corona! Nee Enna Periya Ivanaa??" from Singapore, "Little Singham" and "Fukrey Boyzzz" from India and "Bigcityboi" from Vietnam to win the award, which was given at a virtual ceremony on January 16.

In the MV, Jack is on a quest for truth after being wrongly accused of something. En route, he meets and falls in love with a girl who has a camellia tattoo. It turns out she is also involved with his mess. The title of the song describes the girl, sweet and pretty, as a camellia.

The story and music, electronic music with traditional Vietnamese instruments, has helped the MV garner 135 million views on YouTube.

Jack, who released three MVs in 2020, has previously won the "Best Southeast Asia Act" at the MTV Europe Music Awards in 2020.

Hailing from the southern province of Ben Tre, the 23-year-old singer was a music teacher before turning a professional musician and churning out hits like "Hong Nhan" (Beauty) and "Song Gio" (Ups And Downs). The videos have got more than 200 million views each.

Launched in 1996, the Asian Television Awards (ATA) recognize excellence in programming, production and performance. It has over 40 categories and attracts hundreds of entries annually.