The screening area features five screens with high-quality visuals and sound (Photo: Thuy Tien/VOV)

Nguyen Ngoc Bao Huy, Regional Manager of Beta Group, the organizer of the movie-screening program at the fair, said:"Beta is hosting free screenings of two films, “Red Rain” and “Death in the Air”. Screenings run daily from 9 AM to 10 PM."

"There are five screenings each day, with 100 seats per session: three for “Red Rain” and two for “Death in the Air”. In addition, visitors can join meet-and-greet sessions with the cast members of both films. We are also highlighting a major upcoming project for New Year 2026, the film “The Scent of Pho”  which we hope will be warmly received by audiences."

Visitors can experience a cinema-like atmosphere similar to that of national multiplex theaters, from photo zones featuring movie posters to automated ticket-vending machines at discounted rates and participating in interactive games at the pavilion. Moreover, six exhibition booths are showcasing cinema-related memorabilia, services, and creative products.