A Vietnamese Lychee Week is co-organised by the Vietnam Trade Office in the UK and TT Meridian in London. (Photo: Phong Ha/VNA correspondent in the UK)

The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and win broader recognition of Vietnamese fruits in a competitive market.

Promotional materials, special displays, and discounts on fresh lychees are being featured in supermarkets across London.

A dedicated website, www.vietnameselychee.uk, has been launched to provide product information and retail locations.