 An article published on March 17 in Le Revenu highlights Vietnam as one of the world’s most dynamic markets for luxury real estate. (Photo: VNA) |
Citing Savills’ “Branded Residences 2025–2026” report, the magazine said Vietnam has more than 50 branded residential projects linked to 34 international brands, ranking 4th globally by project count after the US, Saudi Arabia, and Mexico.
Vietnam leads Southeast Asia in the segment with 41% of the branded residential projects under development in Asia, according to hospitality consultancy C9 Hotelworks.
Once concentrated in resort destinations, branded real estate is increasingly expanding into major cities. In Ho Chi Minh City, large-scale developments include Grand Marina Saigon by Masterise Homes, in partnership with Marriott International and JW Marriott, and The Rivus, a collection of 121 ultra-luxury villas branded by Elie Saab. In Hanoi, international brands are also gaining ground, including The Ritz-Carlton Residences and Hanoi at The Grand.
Coastal destinations continue to attract investment with projects such as InterContinental Residences Ha Long in Quang Ninh province, and Regent Phu Quoc and Park Hyatt Phu Quoc in Kien Giang province.
Savills said Marriott International, IHG Hotels & Resorts, and Accor together account for about 40% of Vietnam’s branded residential market.