 Vietnam launches Online Friday 2024 (photo: VOV) |
Under the theme "Proud of Vietnamese goods standing side by side with global brands," this event celebrates the growth of Vietnamese goods in the e-commerce era and stands as the year's largest online shopping event.
Running from midnight on Friday to Sunday, Online Friday 2024 features a 60-hour shopping marathon on e-commerce and digital platforms across Vietnam. The program includes the active participation of content creators and platform operators, who collaborate with brands and businesses to showcase regional specialties. This effort aims to elevate the value of Vietnamese goods and position them confidently alongside international brands.
 (Photo: VOV) |
Mr. Nguyen Lam Thanh, Vice President of the Vietnam Digital Communications Association and a representative of TikTok Vietnam, affirmed his commitment to supporting the Ministry of Industry and Trade in introducing Vietnamese products and services to a broader audience, fostering a sustainable e-commerce ecosystem, and aiding domestic businesses.
This year, the National E-commerce Week and Online Friday 2024 garnered widespread support from businesses and consumers. Over 30 provincial and city Departments of Industry and Trade collaborated to kick off the 60-hour shopping event, involving numerous local enterprises and sellers.