Last year the number of Vietnamese businesses doing online transaction on Amazon grew 80% and nearly 10 million Vietnamese-branded products sold on Amazon’s online stores globally.

Vietnam’s cross-border retail sales of goods reached 3.4 billion USD last year and is expected to reach nearly 11 billion USD by 2026.

Gijae Seong, Country Manager of Amazon Global Selling Vietnam, said that Vietnam has many advantages to promote online exports. They include environment, incentive policies, abundant production capacity, and a large, dynamic seller community.

Lai Viet Anh, Deputy Director of the Department of E-commerce and Digital Economy of the Ministry of Industry and Trade, said that the agency has coordinated with cross-border e-commerce platforms to help Vietnamese enterprises improve cross-border e-commerce application capacity and acquire skills in doing transaction on global e-commerce platforms, in order to export their products to potential markets.

“By 2026, we plan to train 10,000 businesses on the skills to apply cross-border e-commerce,” according to Viet Anh.

The latest study by Access Partnership shows that Vietnam's could earn nearly 13 billion USD from e-commerce export by 2027 if domestic businesses are fully supported and the application of e-commerce for export is accelerated.