The campaign aims call for an end to the illegal trade of ivory and pangolin scales in Vietnam. |
Part of USAID’s Saving Species Project, the campaign aims to use its messages - “Buy one ivory, get one karma” and “Buy one pangolin, get one karma” - to reduce consumer demand for wildlife products and stop the trade and use of such products as gifts.
USAID Vietnam said it expects the new campaign will deliver a wake-up call to everybody, so that people will change their minds and behaviour about the consumption of wildlife products before it’s too late.