Delegates at the launch of the "Touching Hanoi in autumn" campaign. (Photo: The Organizing Committee)

The event will feature sports, culture, and music activities, including the “Run For Love” event on Sunday, the Dragon Boat and SUP rowing festival on October 5, the "Fly lightly to Hanoi" event on October 6, the Vietnam Airlines Classic Hanoi Concert on October 10 and 11), and the 5AM Concert in November.

Le Hong Ha, General Director of Vietnam Airlines, said: "Touching Hanoi in Autumn" combines tradition and innovation through a series of community sports and cultural activities. Through this campaign, we aim to fulfill Vietnam Airlines’ commitment as a pioneer, working closely with Hanoi and the Vietnamese tourism industry to promote sustainable cultural tourism, with cultural elements embedded in tourism products.