The new Starbucks store opened in December 2022 in Hoi An. (Photo: Starbucks)

According to Patricia Marques, CEO of Starbucks Vietnam, the US coffee chain has been enjoying strong development in the country and will hold a ceremony to mark the opening of its 100th local store. She also revealed the company will move forward with plans to open more sites in Vietnam in the future.

Starbucks initially joined the Vietnamese market by opening its first shop in Ho Chi Minh City in February, 2013, through a franchise contract signed between Starbucks and Y Tuong Viet Food and Drink Company, a subsidiary of Maxim’s Group of Hong Kong (China).

Currently, Starbucks has 87 outlets spread across seven cities and provinces nationwide, with 800 staff and more than 200 coffee masters employed by the company.

Most recently, Starbucks opened a new store in Hoi An on December 9, marking a step into one of the country’s most historically-significant areas.

The CEO also revealed that Binh Duong and Quy Nhon can also be considered as potential markets as part of the company’s expansion strategy.