A sign referring to the "honeycomb challenge" featured in Netflix's new hit series "Squid Game" is seen at Brown Butter Cafe in Singapore October 1, 2021. (Photo: REUTERS/Edgar Su)

The nine-part thriller, in which cash-strapped contestants play childhood games with deadly consequences in a bid to win 38 million USD, has become a worldwide sensation for Netflix since its launch less than a month ago.

"Squid Game has officially reached 111 million fans — making it our biggest series launch ever!" Netflix posted on Twitter.

The series reached that total in just 27 days, since its release on September 17, easily outpacing UK costume drama "Bridgerton", which was streamed by 82 million accounts in its first 28 days.