The virtual travel fair provides an ideal venue for travel firms to strengthen connectivity (Photo: Tran Le Lam/ VNA)

The fair’s 150 booths are manned by companies who work in the travel industry, including 60 from Japan, the Republic of Korea, China, India, and other Asian countries.

The fair enables participants to connect, share information, meet potential business partners, and join a promotional program called ‘Fantastic Hour’ on Saturday and Sunday.

Nguyen Xuan Binh, Deputy Director of the Da Nang Department of Tourism, said: “This fair coincides with Vietnam’s reopening to foreign tourists. This will provide an opportunity for tourism businesses to connect with their customers after a long hiatus due to COVID-19. The fair includes specific activities to boost digital transformation and IT application in tourism development.”