Vietnam has emerged as a new destination with interesting experiences serving to lure Australian travelers

Southeast Asia has been featured on the list of popular destinations among Australians due to its near distance coupled with reasonable costs.

In particular, Vietnam has emerged as a new destination with interesting experiences for Australian travelers. Google's statistics in Australia indicate that Vietnam ranks fourth among the 10 tourist destinations most searched by Australian people.

Most notably, Vietnam has surpassed New Zealand and Thailand to be among the tourist destinations most visited by Australians.

A report compiled by the Skyscanner platform in early November showed that Ho Chi Minh City ranked among the top 10 most sought-after destinations for Australian tourists, with a growth rate of 246% recorded over the past year.

Adam Wright, a representative from one of Australia's leading travel operator Flight Center Travel Group, revealed that more and more Australian families and couples are booking trips to Vietnam via his company. He attributed this increase to factors such as local food, unique cultural characteristics, and diverse scenic landscapes.

Currently, Vietnam Airlines is operating direct flights from Hanoi and Ho Chi Minh City to Melbourne and Sydney, as well as from Ho Chi Minh City to Perth, with a frequency of 23 flights per week. It remains the carrier with the most direct flights between the two nations.