At a LEGO store. (Photo: Zing)

Ole Hammer, Director of Government and Public Affairs at Lego Group, made the remark during a reception hosted by Vietnamese Ambassador to Denmark Luong Thanh Nghi this week.

Hammer briefed Nghi on Lego’s investment strategy in Vietnam after the group signed an MoU on the building of a 1 billion USD factory in Binh Duong province last year. Construction is scheduled to begin this year, and the factory will become operational in 2024, expected to help Lego expand its global supply chain. The plant is hoped to generate 4,000 jobs in the next 15 years.

Hammer said that support from the Government of Vietnam and the country’s commitment to net-zero emissions, focus on renewable and clean energy system development, and climate change adaptation are attributed to Lego’s decision to invest in the Southeast Asian nation.

Nghi highly valued Lego Group’s decision, stating that Vietnam always welcome foreign investors, especially those with long-time commitment and sustainable development strategy.