Lee Chang-kun (R) receives the re-appoinment decision from culture deputy minister Doan Van Viet on December 16, 2021. (Photo: VNS)

The Ministry of Culture, Sports and Tourism announced the appointment at a ceremony on Thursday.

Deputy Minister Doan Van Viet said Vietnam considers the RoK one of key source markets of tourism.

In the 2017-20 term, ambassador Lee helped set up a representative office of the Vietnam National Administration of Tourism in the RoK and built a website in Korean language promoting Vietnam’s tourism.

He also worked to connect Vietnamese and RoK localities to organise activities introducing Vietnam’s images during major festivals in the RoK.

Lee Chang-kun is a 31st generation descendant of King Ly Thai To and the 26th generation descendant of Prince Ly Long Tuong, who immigrated to the RoK in the 13th century.