The press conference introduces the International Tea Festival – World Tea Fest 2025 in Lam Dong province (photo: Nguyen Vinh/ VOV)

The organizing board said it will feature a wide range of international-scale activities such as exhibitions and introductions of tea products and modern tea-processing technologies; a conference on strategies to elevate the Vietnamese tea brand; a friendly tea exchange with ambassadors and international guests; a street festival and tea culture activities; eco-tourism journeys through tea-growing areas; as well as art performances and cultural experiences celebrating tea.

Several notable side events will be held, including the “Vietnamese Tea Art Space,” showcasing artworks inspired by tea, and the “Tea Generation” competition for university students, encouraging creativity and entrepreneurship based on tea culture.

Mori Kazuki, General Director of Lam Dong Tea Joint Stock Company (photo: Nguyen Vinh/ VOV)

Mori Kazuki, General Director of Lam Dong Tea Joint Stock Company, said: “The World Tea Festival – World Tea Fest 2025 is organized with a clear vision and mission. It aims to connect global cultures through tea by building an international platform where tea becomes a common language of peace, cooperation, and sustainable development. Its mission is to create a global ‘Tea Bridge,’ a place where cultural exchange and economic cooperation flourish, where tea is honored as a spiritual heritage of humanity, and passed down to future generations in the spirit of respect, harmony, and diversity.”