People are at the Tet Book Street Festival 2026. (Photo: Tre Publishing House)

Held from February 15 to 22, the festival was for the first time simultaneously organized at three locations. More than 17,700 book titles were sold over eight days. Bestsellers included Vietnam – The Most Beautiful Name is Ho Chi Minh (English edition), Childhood in Indochina, Illustrated History of Vietnam (Vietnamese and English editions), Reverse Thinking, and Open Mindset.

A meaningful highlight was the “lucky book gift” tradition, with nearly 2,000 books and publications distributed through audiobook QR codes, book ATMs, and direct giveaways.